From a fax from Dave Sim to Rick, originally posted at the Cerebus Yahoo!Group:

Hi Rick: Nice to hear from you and thanks for the compliments.

I think the answer to the complaints is: go to cerebustv.com and watch some of
it. If you don’t like it, it’s probably not your thing but you should know that
inside of about two minutes or so.

If you do like it — if it is your thing – then keep watching for as long as
you can and come back whenever you have a few minutes.

Once you’re caught up – and I think there’s about nine hours of content there –
then just make a point of checking it between Friday at 10 pm and Sunday at 3 am
(ET) for the new episode.

See: I think you have to separate it into two groups. The casual, only vaguely
interested at best people. For them: Hey! Here’s nine hours of content on
different aspects of comics. Check in from time to time and watch a segment.
When the segment’s over, do something else. If you check once a week and watch
15 minutes, say, at the rate we’re adding new content you’ll never run out of
content and the odds will be in favour that every time you “tune in” you’ll see
something you haven’t seen before.

For those who get “hooked”: put aside a larger block of time. An hour or two
hours, as you would going to see a movie. You have to go when the movie starts
and stay until it’s done. And it costs you money. This doesn’t. If you don’t
want to watch some stuff you’ve already seen to get to what you haven’t seen,
well, then you’re not “hooked”. So go back to plan A.

But if you do watch one to two hour blocks, right now you can be caught up in
two or three days just watching in the evening.

I appreciate that internet people WANT content NOW and they WANT absolute
control over that content.

Right now I’m losing money on CEREBUS TV, so I’m not really concerned with what
people WANT. What I’m concerned about is making it function. I would say we’re
about 20% of the way there in making it function. Once we’re at 100%
functional, then I can start looking at how to make it work…that is, how to make
it commercially viable. That might be a month from now or it might be two years
from now. All of the problems we’ve had have resulted from setting arbitrary
deadlines for things we didn’t know how to do, yet. So, now we don’t have any
deadlines. I repeat: we’re working on making it function (and to keep everyone
from killing each other behind the scenes).

It would be nice if there were more donations. Even if you are an absolute
Internet Totalitarian about Free Content, I would hope you could maybe afford to
pay, say, $1.00. Or, if you really, really, really like what we’re doing, go
Completely Rogue and contribute $2.00. Use a pseudonym so no one knows it’s you
breaking ranks.

Feel free to circulate this. I have to get back to making my additions to THE
ULTIMATE GUIDE TO SELF-PUBLISHING.

– Dave Sim, January 14, 2010